David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Rebranding a Religion
2 months ago
We have witnessed many rebranding efforts in the annals of marketing history. Some have been spectacular successes, while others, well, not so good! According to a recent Forbes article on the subject...