Victor Stiff
Bio
Pop culture writer & film critic. Movie/Television/Tech Reviews & Interviews at Film School Rejects, Sordid Cinema, Screen Rant, In The Seats & Pop Matters.
Stories (1/0)
'The Cloverfield Paradox' Review
In recent years, music industry PR gurus started a trend where they use ninja-like stealth to release surprise albums from major recording artists like Beyoncé and Rihanna. Their line of reasoning: As it gets harder to market albums, the buzz that comes with a surprise debut will help the record stand out. And now, with The Cloverfield Paradox, Netflix is getting in on the act. In an unexpected move, Netflix announced the film would be available to stream right after the Super Bowl. So is their decision savvy marketing meant to capitalize on the year's biggest television event or a crafty move intended to overhype a trash film before critics can tear it apart?
By Victor Stiff6 years ago in Futurism
