Sofi

Joined August 2023

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Bio

Hello, I work as a web designer, and in general I am interested in everything related to design. Therefore, most of my articles will focus on design. I hope you enjoy my content

Stories (5/0)

Do our biases affect the design of the solution?
False prejudices False prejudice occurs when we think that other people think and behave the same way as we do. Psychological researchers call this phenomenon the "false consensus effect." For example, product designers often use the product they are designing, which is why they begin to say: "I know how to do it better, because I am a user."
By Sofi8 months ago in Futurism
No-code/low-code: tools to create your own website
I constantly follow trends and novelties in the creative industry, I try my best to keep up with them, constantly develop and learn something new. I believe that there are no extra skills in a designer's work and each mastered technology helps to bring something fresh to work processes.
By Sofi8 months ago in Journal
Pink miracle: how the creators of "Barbie" turned one of the most successful promotional campaigns of recent times
A cultural phenomenon On July 20, the film "Barbie" directed by Greta Gerwig was released in Ukrainian cinemas. The fantasy comedy about how a doll leaves Barbieland for the real world became popular even before its release. The picture, which is interpreted both as a manifesto of feminism and as a story about life and death, had a very practical purpose. Back in 2014, "Barbie" was conceived as a marketing campaign for the doll's maker, Mattel — the very one that was ultimately mocked in the film. Take Marvel as a model, which went from a comic book publisher on the verge of bankruptcy to being acquired by Disney.
By Sofi8 months ago in Journal
Memes: Is the audience tired of them?
Evolution of Internet culture Memes arose after the Internet became available to most people around the world. It took some time before they formed a separate cultural phenomenon. The animated series "South Park" will help you find this point in history. Thanks to sharp and relevant satire, he often serves as a mirror of society, in which the flow of socio-cultural processes can be traced.
By Sofi8 months ago in Humor
Surreal Chupa Chups: The Story of a Lollipop on a Stick
How Chupa Chups was born Let's move to Barcelona in the middle of the 20th century. The Spaniard Enrique Bernat receives the rights to manage his grandfather's company - the apple jam factory - Granja Asturias. Enrique succeeds, the enterprise flourishes, but in a few years the young man makes an unexpected and fateful decision: the company, which produced about 200 types of products, begins to produce only one - lollipops. So, in 1958, Chupa was born, and later the famous Chups was added. The name of the brand comes from the Spanish verb "chupar", which translates as "to suck".
By Sofi8 months ago in Journal

Sofi

Bio

Stories .css-19zxm0z-Text{display:inline-block;color:var(--text-default-mute);}(5/0)

Do our biases affect the design of the solution?

No-code/low-code: tools to create your own website

Pink miracle: how the creators of "Barbie" turned one of the most successful promotional campaigns of recent times

Memes: Is the audience tired of them?

Surreal Chupa Chups: The Story of a Lollipop on a Stick

Stories (5/0)